EQALIZR

where gay is normal

FOR ALL GAYKIND

At Eqalizr we believe the world must change so every gay person is able to live authentically with the same human rights as everyone else, without fear of them being eroded or stolen, now and into the future. With every purchase, you help us achieve this goal.

That’s why we create family friendly quality apparel, made exclusively for gay people that fits in everywhere – so we can meet in everyday life.

IF YOU'RE STRAIGHT, WEAR
SOMETHING ELSE

So there’s no confusion or blurred lines, we want to make it very clear Eqalizr is for gay people only!

A deliberately ‘Gay Only’ premium clothing brand devoted to increasing equality for our community in everyday life. Stylish gaywear that blends into society, designed to help us connect in new ways and enjoy a more natural way of life.

Picture the moment you see a handsome man walking towards you in his Eqalizr shirt, he spots yours, there’s a quick smile and the rest is history. The kinship, warmth and quiet gay confidence you feel will stay with you all day! Created by gay people for gay people.

THE POWER OF US

Did you know the estimated global population of the LGBTQIA+ community represents the third biggest population on the planet! That’s an estimated 800 Million of us and growing as the global population increases.

The power of our numbers can’t be ignored and it’s time to change or at least think about which economy our dollars flow into.

With Eqalizr, you can be 100% confident you are shopping within your own community. A gay owned and run business that’s dedicated to improving equality, who will always give back and supports our gay community as a whole.

EQALIZR BRAND PROTECTION

As gay people ourselves, we’ve worked hard to protect the Eqalizr brand to future proof it going forward. We created a popup gateway on the site asking if you’re gay to ensure the right audience… we’re careful where and how we advertise Eqalizr (you can help us out by telling your confirmed gay friends and family), we have registered trademarks on our Logo and Name to ensure they are protected and we fiercely defend them.

We created an Eqalizr for the gay population so we can meet in real life just like straight people do with quiet gay confidence.

If you’re straight, wear something else!

tHE EQALIZR STORY

Eqalizr was started because the founder (Adrian Price) was frustrated by the fact that he had lived his entire life without meeting someone in everyday life like straight people do through work or sport or friends and family… He wanted his own Heartstopper moment but in a world of prejudice it was hard to know if your Gaydar was accurate. So Adrian decided to create an everyday gay only brand that we can wear whenever we like without being outed like if you’re wearing the rainbow.

The Eqalizr Brand was born so we can have quiet gay confidence as we meet each other in our everyday lives. Who knows, your heartstopper moment may be just around the corner.

ANOTHER WAY TO BE PROUD

Is Eqalizr trying to be the new rainbow?… In short, no!! 

We love the rainbow, we fully embrace the symbol of revolution and the fight it represents. We admire, honour and respect all those who have come before us who have fought for our rights.

Eqalizr is designed to complement the rainbow, to connect our community further and continue to normalize being gay on the daily. It’s simply another great way to be proud every single day with the clothes we wear.

Knowing we are supporting each other and strengthening our global awareness, gives us that extra bit of gay confidence everywhere we go.

SHAPING THE FUTURE

It is our goal to build a brand that truly revolutionises how we meet, now and into the future. A brand that exudes quiet gay confidence and can be worn anytime, anywhere.

Eqalizr is the first step to building a massive support system for the LGBTQIA+ community as a whole but we can’t do it alone, we need your help. Buy a t-shirt or tell another gay person about Eqalizr and you will have helped.

Become an EQALIZR VIP and get 10% off your first order along with updates, exclusive offers and discounts as they are released. As a VIP you’ll be the first to know and won’t miss out.

WHAT'S YOUR VIBE

CHOOSE A T-SHIRT AND REPRESENT

BECOME AN EQALIZR VIP

ENter your email and we'll GIVE you the 10% off code

ARE YOU GAY?

or an Ally? We just want to be sure the right audience is entering our site…

thanks for your patience.